Consumer choice and suggested price for pork as influenced by its appearance, taste and information concerning country of origin and organic pig production.

@article{Dransfield2005ConsumerCA,
  title={Consumer choice and suggested price for pork as influenced by its appearance, taste and information concerning country of origin and organic pig production.},
  author={Eric Dransfield and Tania Manu Ngapo and Nygaard Nielsen and Lone Grunert Bredahl and P. O. Sj{\"o}den and Marianne Magnusson and Mar{\'i}a del Mar Campo and Geoffrey Nute},
  journal={Meat science},
  year={2005},
  volume={69 1},
  pages={
          61-70
        }
}
Reactions of consumers to the appearance and taste of pork with and without information concerning outdoor production of pigs were tested in France, Denmark, Sweden and UK. Consumers in all four countries focussed on colour and fatness rather than marbling and drip to make their choice. Almost half of the British and Danish preferred the paler and the French the darker pork. Most people preferred the leaner pork. When information was provided in the form of labels, the vast majority of… CONTINUE READING
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