• Corpus ID: 167560522

Consumer attitudes towards sustainability and sustainable business: an exploratory study of New Zealand consumers

@inproceedings{Thompson2015ConsumerAT,
  title={Consumer attitudes towards sustainability and sustainable business: an exploratory study of New Zealand consumers},
  author={David R. Thompson},
  year={2015}
}

References

SHOWING 1-10 OF 201 REFERENCES

Profit, people, planet

  • Policy issues and options around triple bottom line reporting. Wellington, New Zealand: New Zealand Ministry for the Environment.
  • 2001

Golden goose or wild goose? The hunt for the green consumer

The green consumer has been the central character in the development of green marketing, as businesses attempt to understand and respond to external pressures to improve their environmental

SELF-IDENTITY AND THE THEORY OF PLANNED BEHAVIOR - ASSESSING THE ROLE OF IDENTIFICATION WITH GREEN CONSUMERISM

Recent reports of a relationship between self-identity and behavioral intentions independent of the role of attitudes were examined skeptically in a study of attitudes towards the consumption of

Comparative versus Noncomparative Advertising: A Meta-Analysis

Previous research and reviews on comparative advertising report mixed results. The authors report the results from a meta-analysis that examines the efficacy of comparative advertising. The analysis

The Role and Changing Nature of Marketing Intelligence

Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum

Teaching sustainable marketing practices requires that curricula advocate a “triple bottom line” approach to personal and marketing decision making, emphasizing requirements for a sustainable

Toward a “theoretical toolbox” for sustainability research in marketing

This paper provides a foundation for future marketing research on sustainability through the application of nine prominent organizational theories. Specifically, we consider the implications for

The influence of firm behavior on purchase intention: do consumers really care about business ethics?

Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions.

Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

There are two forms of advertising appeals for environmentally friendly products and policies: those that provide consumer benefit (e.g., cost savings) and those that provide societal benefit (e.g.,

Direct‐to‐consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions

– To determine whether direct‐to‐consumer prescription drug advertising influences consumers' behavioral intentions., – Gathered data from 288 respondents using a pencil and paper mail survey.
...