Consumer acceptance of food nanotechnology in Italy.

  title={Consumer acceptance of food nanotechnology in Italy.},
  author={Valeria Sodano and Maria Teresa Gorgitano and Fabio Verneau and Cosimo Damiano Vitale},
Purpose – The purpose of this paper is to investigate attitudes of Italian consumers towards a set of applications of nanotechnology in the food domain. The chief goal is to identify the main factors influencing the willingness to buy nanofoods (WTBN), distinguishing between factors related to the products, in terms of perceived risks and benefits and psychological factors. Design/methodology/approach – A questionnaire was administered to a sample of about 300 people to gather information about… CONTINUE READING