Consumer Trust in E-commerce

Abstract

An often mentioned reason for consumers not purchasing from Internet vendors, is the lack of trust. The lack of physical clues and physical interaction in the online environment make it more difficult to establish trust with the consumers. So, it is important for companies to learn how to manage consumers' trust in e-commerce. Although, building consumer… (More)

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Citation Velocity: 6

Averaging 6 citations per year over the last 2 years.

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