Consumer Socialization: A Theoretical and Empirical Analysis

  title={Consumer Socialization: A Theoretical and Empirical Analysis},
  author={George P. Moschis and Gilbert A. Churchill},
  journal={Journal of Marketing Research},
  pages={599 - 609}
The results of a large-scale study of adolescent consumer socialization are presented. A general conceptual framework of socialization is outlined to serve as a blueprint for discussing variables and hypotheses in the specific context of consumer socialization. The authors then examine the development of several consumption-related skills as a function of variables derived from sociological and developmental theories of socialization. 

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Acquisition of the Consumer Role by Adolescents
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Acquisition of the Consumer Role by Adolescents," unpublished
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