• Corpus ID: 152645896

Consumer Socialization: A Life-Cycle Perspective

@inproceedings{Moschis1987ConsumerSA,
  title={Consumer Socialization: A Life-Cycle Perspective},
  author={George P. Moschis},
  year={1987}
}
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372 Citations
Highly Influential Citations
47
Background Citations
173
Methods Citations
16
Results Citations
19

372 Citations

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Citation Type

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Despite extensive research in product placement, little research has examined how different consumer groups respond to product placement. The present study aims to fill this gap, employing cluster…
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Two studies examining the role of SES as a moderator of Black-White differences in tipping found that higher socio-economic status reduced Black-White differences in stiffing and flat tipping, but…
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