Consumer Responses to Sexual Magazine Covers on a Men's Magazine

@inproceedings{Reichert2007ConsumerRT,
  title={Consumer Responses to Sexual Magazine Covers on a Men's Magazine},
  author={Tom Reichert and Shuhua Zhou},
  year={2007}
}
SUMMARY Competing men's magazines often use sexually attractive cover models to enhance circulation. This investigation tested the efficacy of sexual cover models on consumer outcome variables including magazine interest and purchase intention, as well as on psychological variables such as sexual arousal and social comparison. Overall, magazine interest-value and purchase intention were significantly higher in the sexual condition, as were sexual arousal and tendency for upward social… CONTINUE READING