Consumer Responses to SMS Advertising: Antecedents and Consequences

@article{Drossos2013ConsumerRT,
  title={Consumer Responses to SMS Advertising: Antecedents and Consequences},
  author={Dimitris Drossos and George M. Giaglis and Pavlos A. Vlachos and Efpraxia D. Zamani and George Lekakos},
  journal={Int. J. Electronic Commerce},
  year={2013},
  volume={18},
  pages={105-136}
}
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