• Corpus ID: 169795615

Consumer Psychographics: Why are these gaining importance more than Demographics?

  title={Consumer Psychographics: Why are these gaining importance more than Demographics?},
  author={Ruchi Arora},
  journal={TIJ's Research Journal of Social Science \& Management - RJSSM},
  • R. Arora
  • Published 30 September 2018
  • Economics
  • TIJ's Research Journal of Social Science & Management - RJSSM
This research article is an attempt to gain an insight about why psychographic factors are given equal if not more importance than demographic factors while doing any consumer research. In consumer research, researchers persistently encounter such problems like which factors would be giving more accurate outcomes, age-old demographic factors or scientifically-tested psychographic ones. Like demographic factors which have almost always given consistent, expected and desired results, reliability… 


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Article history: Received 25 January 2014 Received in revised form 12 March 2014 Accepted 14 April 2014 Available online 25 April 2014
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