Consumer Prices and the Federal Trade Commission's "Do-Not-Call" Program

  title={Consumer Prices and the Federal Trade Commission's "Do-Not-Call" Program},
  author={Thomas Randolph Beard and Avery Mark Abernethy},
Abstract The Federal Trade Commission's “do-not-call” program successfully cut the number of telemarketing calls for households that registered. Time savings and fewer interruptions are real benefits. However, telemarketing was one of the most successful marketing tools that firms used to offer lower-priced consumer telecommunications services directly, and do-not-call regulations largely eliminated this advertising method. The authors estimate that the average U.S. household will have between… CONTINUE READING