Consumer Preferences for Product Updates Under Digitization : The Demand for Smartphone Applications

  • Benjamin T. Leyden
  • Published 2017
The digitization of durable goods gives firms the ability to monetize and update already purchased products, shifting firms’ focus from pushing consumers toward buying replacement products to locking in consumers through incremental updates. As a first step in understanding the effects of digitization, I investigate consumers’ preferences for product… CONTINUE READING