Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes : A Review

  title={Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes : A Review},
  author={Riccarda Moser and Roberta Raffaellib and Dawn Thilmany-McFaddenc},
  • Riccarda Moser, Roberta Raffaellib, Dawn Thilmany-McFaddenc
  • Published 2011
The food marketing sector is responding to an increased level of interest to consumer demand for products with an increasingly wide array of attributes. As evidence, there has been double digit proliferation of offerings in the produce section of retailers on an annual basis. Differentiation claims include factors related to experiential eating quality as well as credence attributes related to environmental and other social outcomes. To establish the overall importance and willingness to… CONTINUE READING

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