Corpus ID: 54016459

Consumer Preference and Spending Pattern in Indian Fast Food industry

@inproceedings{Prabhavathi2014ConsumerPA,
  title={Consumer Preference and Spending Pattern in Indian Fast Food industry},
  author={Y. Prabhavathi and N. Kishore and M. R. Kumar},
  year={2014}
}
Fast food industry is one of the world's fastest growing sectors in food industry. However, over a period of time, with a growth in the number of nuclear families, economic growth and increasing per capita income as well as globalization, fast food culture gained prominence in India. The study reveals that. The average visits made by the sample respondents was three times in a month and that young consumer lifestyle trend consists of taste, convenience and seeking alternate food items which… Expand
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