Consumer Power: Evolution in the Digital Age

@article{Labrecque2013ConsumerPE,
  title={Consumer Power: Evolution in the Digital Age},
  author={Lauren I. Labrecque and J. Esche and C. Mathwick and T. Novak and Charles F. Hofacker},
  journal={Journal of Interactive Marketing},
  year={2013},
  volume={27},
  pages={257-269}
}
The predictions of growing consumer power in the digital age that predated the turn of the century were fueled by the rise of the Internet, then reignited by social media. This article explores the intersection of consumer behavior and digital media by clearly defining consumer power and empowerment in Internet and social media contexts and by presenting a theoretical framework of four distinct consumer power sources: demand-, information-, network-, and crowd-based power. Furthermore, we… Expand
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