Consumer Perceptions and Willingness to Pay for Intrinsically Motivated Online Content

  title={Consumer Perceptions and Willingness to Pay for Intrinsically Motivated Online Content},
  author={Alexandre B. Lopes and Dennis F. Galletta},
  journal={Journal of Management Information Systems},
  pages={203 - 231}
Providing profitable online content has been an elusive goal, challenging many companies such as the New York Times, Disney/ABC/ESPN, and Microsoft/Slate. Charging for content has been hit-or-miss, attributable to a lack of generally applicable models of information value. Previous studies in the management information systems literature emphasized extrinsically motivated content (addressing tangible gains), while many sites target intrinsic goals such as entertainment or education. This study… Expand
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