Corpus ID: 148626801

Consumer Perception of Patanjali Products: An Analytical Study

  title={Consumer Perception of Patanjali Products: An Analytical Study},
  author={R. Jaggi and Munmun Ghosh},
IntroductionA news story in Business Standard (Rakshit, 2016) quotes the Nielsen report, "Anticipate with Analytics: The Future of FMCG", and states that all the major Fast-Moving Consumer Goods (FMCG) players in India are currently dealing with an extremely slow rate of growth. The report mentions names like HUL and ITC in particular, whose growth rates have fallen from 13.2% and 11-12% to 3.2% and 7%, respectively, and compares them to the over ^2,000 cr turnover by Patanjali Ayurved Ltd., a… Expand
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