Consumer Health-Related Activities on Social Media: Exploratory Study

@inproceedings{Benetoli2017ConsumerHA,
  title={Consumer Health-Related Activities on Social Media: Exploratory Study},
  author={Arcelio Benetoli and Timothy Frank Chen and Parisa Aslani},
  booktitle={Journal of medical Internet research},
  year={2017}
}
BACKGROUND Although a number of studies have investigated how consumers use social media for health-related purposes, there is a paucity of studies in the Australian context. OBJECTIVE This study aimed to explore how Australian consumers used social media for health-related purposes, specifically how they identified social media platforms, which were used, and which health-related activities commonly took place. METHODS A total of 5 focus groups (n=36 participants), each lasting 60 to 90… CONTINUE READING
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