Consumer Ethnocentrism in Turkey: Ours are Better than Theirs

  title={Consumer Ethnocentrism in Turkey: Ours are Better than Theirs},
  author={Gaye Açikdilli and Christopher Ziemnowicz and Victor Bahhouth},
  journal={Journal of International Consumer Marketing},
  pages={45 - 57}
  • Gaye Açikdilli, Christopher Ziemnowicz, Victor Bahhouth
  • Published 2018
  • Psychology
  • Journal of International Consumer Marketing
  • ABSTRACT Consumer ethnocentrism and lifestyles are among major influences in buying behavior. This study updates consumer ethnocentric behavior following some changes in Turkey that occurred in 2016. The CETSCALE (Shimp and Sharma 1987) is used to reveal tendency to prefer products made domestically in contrast to those of foreign origin. Psychographics - used to measure activities, interests, and opinions (AIO) - were analyzed to identify consumers' lifestyles that affect buying decisions… CONTINUE READING
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