Consumer Decision Support Systems: A Health Care Case Study

  title={Consumer Decision Support Systems: A Health Care Case Study},
  author={Donald J. Berndt},
Next-generation business-to-consumer electronic commerce applications will rely more on locating, integrating, and presenting valuable information to consumers than implementing simple economic exchanges. While there are certainly profits to be captured in the economic exchange, the upstream information gathering and decision making activities offer some interesting opportunities for consumer support. Data warehousing offers the ability to implement consumer decision support systems that allow… CONTINUE READING

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