Consumer Characteristics, Social Influence, and System Factors on Online Group-Buying Repurchasing Intention

@inproceedings{Wang2014ConsumerCS,
  title={Consumer Characteristics, Social Influence, and System Factors on Online Group-Buying Repurchasing Intention},
  author={Edward Shih-Tse Wang and Nicole Pei-Yu Chou},
  year={2014}
}
ABSTRACTOnline group buying (OGB) has recently captured the attention of academic researchers. Because of the lack of an integrated perspective of external variables in the technology acceptance model (TAM), we investigated the influence of consumer characteristics (economic shopping orientation and prior buying frequency), social influence factors (subjective norms and visibility), and system factors (system quality and information quality) on perceived usefulness (PU) and perceived ease of… CONTINUE READING

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