Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

@inproceedings{Mooij2004ConsumerBA,
  title={Consumer Behavior and Culture: Consequences for Global Marketing and Advertising},
  author={Marieke K. de Mooij},
  year={2004}
}
Preface 1. Consumer Behavior Across Cultures Global Consumers in a Global Village? Globalization and Global Consumer Culture Converting and Diverging Consumer Behavior Post-Scarcity Societies and the Culture Paradigm Global Communities? New Media Universalism Sense of History Branding and Advertising: From Global to Multi-Local Consumer Behavior A Model of Cross-Cultural Consumer Behavior Organization of the Book Conclusion Notes 2. Values and Culture Values Culture Defined Comparing Cultures… CONTINUE READING

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