Consumer Awareness of the Avian Influenza Threat in Taiwan

Abstract

This paper discusses an important issue concerning the avian influenza threat in Taiwan. Survey data were collected in Taipei during late March and early April. Utilizing the factor analysis, cluster analysis and regression analysis, we find that consumers in Taiwan are well informed about the health risks linked to avian influenza with Television being the… (More)

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Cite this paper

@inproceedings{Liu2007ConsumerAO, title={Consumer Awareness of the Avian Influenza Threat in Taiwan}, author={Kang Ernest Liu and Jane Lu Hsu}, year={2007} }