Consumer Attitudes Towards Marketing in England and the United States

@inproceedings{French1982ConsumerAT,
  title={Consumer Attitudes Towards Marketing in England and the United States},
  author={Warren A. French and Hiram Collier Barksdale and William D. Perreault},
  year={1982}
}
Presents a composite picture of public attitudes towards marketing, consumerism and related regulations at the beginning of a new decade. Employs a research instrument used abroad, a study of consumers in England was undertaken for the purpose of uncovering attitudes towards the marketing system as well as the factors underlying these attitudes. Questionnaires were delivered to 990 households in England and of these 305, or 31 per cent, were returned. Results from an earlier US study were also… CONTINUE READING