Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country

@inproceedings{Peterson2007ConsumerAT,
  title={Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country},
  author={Mark T. Peterson and Ahmet Ekici},
  year={2007}
}
The purpose of this research is to better understand Consumer Attitude toward Marketing (CATM) and how it relates to quality of life (QOL) in a developing country. Such sentiments toward marketing practice are core indicators of the marketing system's performance in delivering well-being to consumers during the first stage of the consumption process—acquisition. In this stage, the activities of businesses are set in high relief for consumers. As Douglas and Craig (2006) have noted how marketing… CONTINUE READING

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