Consumer Adoption of Access-Based Consumption Services-Case AirBnB

  title={Consumer Adoption of Access-Based Consumption Services-Case AirBnB},
  author={Sampo Satama and Sami Kajalo and Jaakko Aspara},
Increasing internet and smart phone penetration has given rise to a new business model, in which the service companies act as intermediaries and allow consumers to exchange value between them. Usually this is done by facilitating resource exchange between the consumers – one party that needs a resource such as a car, a designer bag or a place to stay rents or shares this resource with another party that has no need for the resource at the moment. This phenomenon has been dubbed collaborative… CONTINUE READING


Publications referenced by this paper.

Music as a Service

  • Dörr, Jonathan, Thomas Wagner, Alexander Benlian, Thomas Hess
  • 2013
Highly Influential
9 Excerpts

A consumer values orientation for materialism and its measurement: Scale development and validation.,

  • ML Richins, Scott Dawson
  • Journal of Consumer Research,
  • 1992
Highly Influential
7 Excerpts

The theory of planned behavior,‖ Organizational behavior and human decision

  • I Ajzen
  • 1991
Highly Influential
11 Excerpts

Sustainable Consumption: Opportunities for Consumer Research and Public Policy,

  • Prothero, Andrea, +5 authors John Thøgersen
  • Journal of Public Policy & Marketing,
  • 2011
Highly Influential
3 Excerpts

Empirical evaluation of the revised technology acceptance model,

  • B Szajna
  • Management science,
  • 1996
Highly Influential
3 Excerpts

Similar Papers

Loading similar papers…