Consumer Adoption of Access-Based Consumption Services-Case AirBnB

@inproceedings{Satama2014ConsumerAO,
  title={Consumer Adoption of Access-Based Consumption Services-Case AirBnB},
  author={Sampo Satama and Sami Kajalo and Jaakko Aspara},
  year={2014}
}
Increasing internet and smart phone penetration has given rise to a new business model, in which the service companies act as intermediaries and allow consumers to exchange value between them. Usually this is done by facilitating resource exchange between the consumers – one party that needs a resource such as a car, a designer bag or a place to stay rents or shares this resource with another party that has no need for the resource at the moment. This phenomenon has been dubbed collaborative… CONTINUE READING

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