Consumer Acceptance of Personal Information and Communication Technology Services

@article{Thong2011ConsumerAO,
  title={Consumer Acceptance of Personal Information and Communication Technology Services},
  author={James Y. L. Thong and Viswanath Venkatesh and Xin Xu and Se-Joon Hong and Kar Yan Tam},
  journal={IEEE Transactions on Engineering Management},
  year={2011},
  volume={58},
  pages={613-625}
}
In today's information and communication technology (ICT)-enabled service economy, there is great interest in digital service management. While the extant technology acceptance research has mainly studied user acceptance of various ICTs, there is a dearth of research on consumer acceptance of personal ICT services. In this paper, we extend the unified theory of acceptance and use of technology to the context of ICT services by examining the moderating role of ICT service type. We tested the… CONTINUE READING

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