Consumer Acceptance of Dry Dog Food Variations

@inproceedings{Donfrancesco2014ConsumerAO,
  title={Consumer Acceptance of Dry Dog Food Variations},
  author={Brizio Di Donfrancesco and Kadri Koppel and Marianne Swaney-Stueve and Elmer Chambers},
  booktitle={Animals : an open access journal from MDPI},
  year={2014}
}
The objectives of this study were to compare the acceptance of different dry dog food products by consumers, determine consumer clusters for acceptance, and identify the characteristics of dog food that drive consumer acceptance. Eight dry dog food samples available in the US market were evaluated by pet owners. In this study, consumers evaluated overall liking, aroma, and appearance liking of the products. Consumers were also asked to predict their purchase intent, their dog's liking, and cost… CONTINUE READING
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