Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

  title={Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology},
  author={V. Venkatesh and James Y. L. Thong and Xin Xu},
  journal={Behavioral Marketing eJournal},
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. [] Key Result Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

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