Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

  title={Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology},
  author={V. Venkatesh and James Y. L. Thong and Xin Xu},
  journal={Behavioral Marketing eJournal},
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. [] Key Result Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

Consumer Acceptance and Use of Information Technology: Adding consumption theory to UTAUT2

This paper studies IT acceptance in a consumer context. It firstly takes economics factors into consideration, and proposes a theoretical model by incorporating consumption theory into UTAUT2 (which

The importance of trust and cognitive ability measures in hedonic and utilitarian technology acceptance models : the development of the LTAM

This paper reviews user acceptance literature and discusses four important models of technology acceptance and makes comparative analysis to their main determinants and made several recommendations for future research.

Modeling the Determinants Affecting Consumers’ Acceptance and Use of Information and Communications Technology

This research composes a new hybrid theoretical framework to identify the factors affecting the acceptance and use of Mobile Internet -as an ICT application-in a consumer context and incorporates eight constructs: Performance expectancy, Effort Expectancy, Facilitating Conditions, Social Influences, Perceived Value, Per perceived Playfulness, Attention Focus, and Behavioral intention.

An empirical analysis of mobile Internet acceptance in Chile

The extended unified theory model is applicable to Chile and explains the behavioural intention and the use behaviour in the adoption of mobile Internet in Chile.

Going beyond intention: Integrating behavioral expectation into the unified theory of acceptance and use of technology

A model that posits 2 determinants (i.e., social influence and facilitating conditions) of BE and 4 moderators of the relationship between BE and its determinants, and argues that the cognitions underlying the formation of BI and BE differ.

Consumer Acceptance and Use of Instagram

The UTAUT2 model is modified to better suit the context of SNSs by replacing the price value construct with self-congruence, and the effects of behavioral intention and use behavior on "user indegree" defined as the number of people who follow an SNS user are explored.

The Studies of Unified Theory of Acceptance and Use of Technology ( UTAUT ) in M-Commerce Context

A critical review on the studies of the UTAUT and UTA UT2 model is presented by focusing on the findings of basic constructs of these two models to predict Behavioral Intention (BI), revealing that constructs ofThese two models contributed to Behavioral Intent to adopt and use m-commerce and its applications.

Modeling the Determinants Influencing the Diffusion of Mobile Internet

Understanding individual acceptance and use of Information and Communication Technology (ICT) is one of the most mature streams of information systems research. In Information Technology and

EMPIRICAL study on consumer acceptance of mobile applications in Jakarta Indonesia

This paper explored the technology acceptance models such as the previous TAM (Technology Acceptance Model), UTAUT (Unified Theory of Acceptance and Use of Technology) and TPB (Theory of Planned


There are different theoretical models regarding the determinants of consumers’ intention to use technology and their use behavior. The Unified theory of acceptance and use of technology-2 (UTAUT-2)



User Acceptance of Information Technology: Toward a Unified View

TAUT provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions targeted at populations of users that may be less inclined to adopt and use new systems.

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and

Value-based Adoption of Mobile Internet: An empirical investigation

Understanding Information Systems Continuance: An Expectation-Confirmation Model

The results suggest that users' continuance intention is determined by their satisfaction with IS use and perceived usefulness of continued IS use, and that post-acceptance perceived usefulness is influenced by users' confirmation level.

User Acceptance of Hedonic Information Systems

The paper concludes that the hedonic nature of an information system is an important boundary condition to the validity of the technology acceptance model and perceived usefulness loses its dominant predictive value in favor of ease of use and enjoyment.

Intentions to use mobile services: Antecedents and cross-service comparisons

This article develops and tests a model to explain consumers’ intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and

Gender and age differences in employee decisions about new technology: an extension to the theory of planned behavior

The results from this study suggest that old stereotypes that portray "technology" as a male-oriented domain may be disappearing; particularly among younger workers.

Charismatic leadership and user acceptance of information technology

PLS analysis of survey data collected from 209 employees in seven organizations that had engaged in a large-scale IT implementation revealed that project champion charisma was positively associated with increased performance expectancy, effort expectancy, social influence and facilitating condition perceptions of users.