Constructions of masculinity in alcohol advertising: Implications for the prevention of domestic violence

  title={Constructions of masculinity in alcohol advertising: Implications for the prevention of domestic violence},
  author={Alison J. Towns and Chris Parker and P Chase},
  journal={Addiction Research \& Theory},
  pages={389 - 401}
Alcohol advertisements are a potentially potent site for the representations of masculinity and gender relations given alcohol's role as a rite of passage for young men in Western cultures. Concerns about violence against women draw attention to the representations of masculinity that alcohol advertisements privilege and that may have important implications for gender relationships. Traditional masculinities have been associated with domestic violence particularly those that privilege men's… 
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