Construction and application of cross-selling model of retail bank in China

  • Wei Lv, Jie Chen
  • Published 2005 in
    Proceedings of ICSSSM '05. 2005 International…

Abstract

As the opening of retail banks and severe competition among them in China, construction and management of cross-selling model based on data mining in retail banks have been placed increasing emphases on. What we have tried to expound in this paper is how to identify opportunities of cross selling with application of data mining in retail banks in the light… (More)

1 Figure or Table

Cite this paper

@article{Lv2005ConstructionAA, title={Construction and application of cross-selling model of retail bank in China}, author={Wei Lv and Jie Chen}, journal={Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005.}, year={2005}, volume={1}, pages={121-125 Vol. 1} }