Corpus ID: 16126700

Constructing a TpB Questionnaire: Conceptual and Methodological Considerations

  title={Constructing a TpB Questionnaire: Conceptual and Methodological Considerations},
  author={I. Ajzen},
  • I. Ajzen
  • Published 2002
  • Psychology, Business
  • outcomes (behavioral beliefs), beliefs about the normative expectations of others and motivation to comply with these expectations (normative beliefs), and beliefs about the presence of factors that may facilitate or impede performance of the behavior and the perceived power of these factors (control beliefs). In their respective aggregates, behavioral beliefs produce a favorable or unfavorable attitude toward the behavior; normative beliefs result in perceived social pressure or subjective… CONTINUE READING
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