Corpus ID: 9535211

Constructing Preferences Online

@inproceedings{Mandel1999ConstructingPO,
  title={Constructing Preferences Online},
  author={N. Mandel and E. Johnson},
  year={1999}
}
This paper examines the idea that web page design can change preferences by influencing attribute importance. An individual examining a web page can be primed by the background pictures or colors, which then affect attribute weights and ultimately product choice. A pilot study demonstrated that a web page background can manipulate salient features. Experiment 1 showed that these background stimuli actually influence product choice. A second experiment replicated the results with a large sample… Expand

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