Considering the opposite: a corrective strategy for social judgment.

  title={Considering the opposite: a corrective strategy for social judgment.},
  author={Charles G. Lord and Mark R. Lepper and Elizabeth L. Preston},
  journal={Journal of personality and social psychology},
  volume={47 6},
It is proposed that several biases in social judgment result from a failure--first noted by Francis Bacon--to consider possibilities at odds with beliefs and perceptions of the moment. Individuals who are induced to consider the opposite, therefore, should display less bias in social judgment. In two separate but conceptually parallel experiments, this reasoning was applied to two domains--biased assimilation of new evidence on social issues and biased hypothesis testing of personality… 

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