Considering The Impossible: Explaining The Effects of Implausible Anchors

  title={Considering The Impossible: Explaining The Effects of Implausible Anchors},
  author={Thomas Mussweiler and Fritz Strack},
  journal={Social Cognition},
Research on judgmental anchoring - the assimilation of a numeric estimate towards a previously considered standard - has demonstrated that implausible anchors produce large effects. We propose an insufficient adjustment plus selective accessibility account for these effects. Specifically, judges may adjust from an implausible anchor until a plausible value for the target is reached and may then test the hypothesis that the target’s extension is similar to this value. If this is indeed the case… 

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