Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

@article{Shocker1991ConsiderationSI,
  title={Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions},
  author={Allan D. Shocker and Moshe E. Ben-Akiva and Bruno Boccara and Prakash Nedungadi},
  journal={Marketing Letters},
  year={1991},
  volume={2},
  pages={181-197}
}
This paper affords a stylized view of individual consumer choice decision-making appropriate to the study of many marketing decisions. It summarizes issues relating to consideration set effects on consumer judgment and choice. It discusses whether consideration sets really exist and, if so, the factors that affect their composition, structure, and role in decision-making. It examines some new developments in the measurement and modeling of consideration set effects on decision-making. The paper… 

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