Consider it done! Plan making can eliminate the cognitive effects of unfulfilled goals.

@article{Masicampo2011ConsiderID,
  title={Consider it done! Plan making can eliminate the cognitive effects of unfulfilled goals.},
  author={E. Masicampo and R. Baumeister},
  journal={Journal of personality and social psychology},
  year={2011},
  volume={101 4},
  pages={
          667-83
        }
}
Unfulfilled goals persist in the mind, as asserted by ample theory and evidence (e.g., the Zeigarnik effect). The standard assumption has been that such cognitive activation persists until the goal is fulfilled. However, we predicted that contributing to goal pursuit through plan making could satisfy the various cognitive processes that usually promote goal pursuit. In several studies, we activated unfulfilled goals and demonstrated persistent goal activation over time. Unfinished goals caused… Expand
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