Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus

  title={Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus},
  author={Mark Chen and John A. Bargh},
  journal={Personality and Social Psychology Bulletin},
  pages={215 - 224}
  • Mark Chen, J. Bargh
  • Published 1 February 1999
  • Psychology
  • Personality and Social Psychology Bulletin
Research on automatic attitude activation has documented a pervasive tendency to nonconsciously classify most if not all incoming stimuli as either good or bad. Two experiments tested a functional explanation for this effect. The authors hypothesized that automatic evaluation results directly in behavioral predispositions toward the stimulus, such that positive evaluations produce immediate approach tendencies, and negative evaluations produce immediate avoidance tendencies. Participants… 

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