Consent and Counter-Mobilization: The Case of The National Smokers Alliance

  title={Consent and Counter-Mobilization: The Case of The National Smokers Alliance},
  author={Michael S. Givel},
  journal={Journal of Health Communication},
  pages={339 - 357}
  • M. Givel
  • Published 7 June 2007
  • Medicine
  • Journal of Health Communication
Throughout the 1990s, health advocates engaged in a significant mobilization against the dangers of tobacco use and the tobacco industry. In 1993, the tobacco industry countermobilized through the National Smokers Alliance (NSA), a public relations created front group funded by the tobacco industry, which operated nationally from 1994 to 1999 to advocate for adults using tobacco products without vigorous regulation or increased tobacco taxes. The mobilization by health groups utilized… 
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