Conscious and Unconscious Thought in Risky Choice: Testing the Capacity Principle and the Appropriate Weighting Principle of Unconscious Thought Theory

@inproceedings{Ashby2011ConsciousAU,
  title={Conscious and Unconscious Thought in Risky Choice: Testing the Capacity Principle and the Appropriate Weighting Principle of Unconscious Thought Theory},
  author={Nathaniel J. S. Ashby and Andreas Gl{\"o}ckner and Stephan Dickert},
  booktitle={Front. Psychology},
  year={2011}
}
Daily we make decisions ranging from the mundane to the seemingly pivotal that shape our lives. Assuming rationality, all relevant information about one's options should be thoroughly examined in order to make the best choice. However, some findings suggest that under specific circumstances thinking too much has disadvantageous effects on decision quality and that it might be best to let the unconscious do the busy work. In three studies we test the capacity assumption and the appropriate… CONTINUE READING
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