Connective-Collective Action on Social Media: Moderated Mediation of Cognitive Elaboration and Perceived Source Credibility on Personalness of Source

  title={Connective-Collective Action on Social Media: Moderated Mediation of Cognitive Elaboration and Perceived Source Credibility on Personalness of Source},
  author={Elmie Nekmat and Karla K. Gower and Shuhua Zhou and Miriam J. Metzger},
  journal={Communication Research},
  pages={62 - 87}
Taking the logic of online connective action from an information-processing viewpoint, an online experiment (N = 208) was done to examine whether individuals’ cognitive elaboration on messages received from different sources (personal: friends, family, vs. impersonal: organization) mediates their willingness to engage in connective-type collective activities on social media (e.g., commenting, “Liking”); and whether this indirect influence is biased by perceived source credibility. Results… 
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