Conjoint-hoq : a Quantitative Methodology for Consumer-driven Design

  title={Conjoint-hoq : a Quantitative Methodology for Consumer-driven Design},
  author={Andrew T. Olewnik},
This paper presents a methodology, Conjoint-HoQ, which is meant to provide an improvement over the current House of Quality (HoQ) tool. The improvement comes in the form of quantitative technical information – replacing the qualitative nature of the current HoQ – through integration of conjoint analysis into the HoQ framework. The steps of the ConjointHoQ method are presented in detail with an accompanying hypothetical example, the design of a hair dryer. A number of research issues critical to… CONTINUE READING
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