Conjectures about future wants: some insights from evolutionary economics with reference to digital photography

@inproceedings{Earl2007ConjecturesAF,
  title={Conjectures about future wants: some insights from evolutionary economics with reference to digital photography},
  author={Peter E. Earl and Tim Michael Wakeley},
  year={2007}
}
Inappropriate conjectures of how customers will see new products can result in poor sales when strategists venture into uncharted territory. Here we try to show how evolutionary economics, broadly defined, can help managers make better conjectures. We first examine the implications of consumers choosing to buy products on the basis of hierarchical checklists for product characteristics rather than making trade-offs between characteristics in the manner often assumed. We then examine how… CONTINUE READING

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