Congruency effects in the letter search task: semantic activation in the absence of priming.

@article{Hutchison2007CongruencyEI,
  title={Congruency effects in the letter search task: semantic activation in the absence of priming.},
  author={Keith A. Hutchison and Frank A. Bosco},
  journal={Memory & cognition},
  year={2007},
  volume={35 3},
  pages={514-25}
}
Semantic priming is typically eliminated when participants perform a letter search on the prime, suggesting that semantic activation is conditional upon one's attentional goals. However, in such studies, semantic activation (or the lack thereof) is not measured during the letter search task itself but, instead, is inferred on the basis of the responses given to a later target. In the present study, direct online evidence for semanticactivation was tested using words whose meaning should bias… CONTINUE READING

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