Conflict and Compromise: Drama in Marketplace Evolution

  title={Conflict and Compromise: Drama in Marketplace Evolution},
  author={Markus Giesler},
  journal={IO: Theory eJournal},
  • M. Giesler
  • Published 1 April 2008
  • Business
  • IO: Theory eJournal
How do markets change? Findings from a 7-year longitudinal processual investigation of consumer performances in the war on music downloading suggest that markets in the cultural creative sphere (those organizing the exchange of intellectual goods such as music, movies, software, and the written word) evolve through stages of perpetual structural instability. Each stage addresses an enduring cultural tension between countervailing utilitarian and possessive ideals. Grounded in anthropology and… 
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