Conflict Aversion: Preference for Ambiguity vs Conflict in Sources and Evidence.

  title={Conflict Aversion: Preference for Ambiguity vs Conflict in Sources and Evidence.},
  journal={Organizational behavior and human decision processes},
  volume={79 3},
  • Smithson
  • Published 1999 in
    Organizational behavior and human decision…
This research investigates preferences and judgments under ambiguous vs conflicting information. Three studies provided evidence for two major hypotheses: (1) Conflicting messages from two equally believable sources are dispreferred in general to two informatively equivalent, ambiguous, but agreeing messages from the same sources (i.e., conflict aversion); and (2) conflicting sources are perceived as less credible than ambiguous sources. Studies 2 and 3 yielded evidence for two framing effects… CONTINUE READING

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