Confirmation Bias and the Sexual Double Standard

  title={Confirmation Bias and the Sexual Double Standard},
  author={Michael J. Marks and R. Chris Fraley},
In contemporary Western societies it is widely believed that there is a sexual double standard such that men are rewarded for sexual activity, whereas women are derogated for sexual activity. This pervasive belief may result in a confirmation bias such that people tend to notice information that confirms the double standard and fail to notice information… CONTINUE READING