Conferring Resistance to Peer Pressure Among Adolescents
@article{Godbold2000ConferringRT, title={Conferring Resistance to Peer Pressure Among Adolescents}, author={Linda C. Godbold and Michael Pfau}, journal={Communication Research}, year={2000}, volume={27}, pages={411 - 437} }
In this study, 417 sixth graders who were nondrinkers participated in a test of inoculation theory. Students viewed either a normative or information-based antidrinking public service announcement (PSA) or a neutral PSA unrelated to alcohol. Half of the students immediately saw a set of commercials that included beer advertisements. All students then completed a questionnaire measuring threat vulnerability, perceptions of peer acceptance of alcohol use, attitudes, and behavioral intentions. Two… Expand
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