Conferring Resistance to Peer Pressure Among Adolescents
@article{Godbold2000ConferringRT,
title={Conferring Resistance to Peer Pressure Among Adolescents},
author={Linda C. Godbold and Michael Pfau},
journal={Communication Research},
year={2000},
volume={27},
pages={411 - 437}
}In this study, 417 sixth graders who were nondrinkers participated in a test of inoculation theory. Students viewed either a normative or information-based antidrinking public service announcement (PSA) or a neutral PSA unrelated to alcohol. Half of the students immediately saw a set of commercials that included beer advertisements. All students then completed a questionnaire measuring threat vulnerability, perceptions of peer acceptance of alcohol use, attitudes, and behavioral intentions. Two… CONTINUE READING
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