Conferring Resistance to Peer Pressure Among Adolescents

  title={Conferring Resistance to Peer Pressure Among Adolescents},
  author={Linda C. Godbold and Michael Pfau},
  journal={Communication Research},
  pages={411 - 437}
  • Linda C. Godbold, Michael Pfau
  • Published 2000
  • Computer Science, Psychology
  • Communication Research
  • In this study, 417 sixth graders who were nondrinkers participated in a test of inoculation theory. Students viewed either a normative or information-based antidrinking public service announcement (PSA) or a neutral PSA unrelated to alcohol. Half of the students immediately saw a set of commercials that included beer advertisements. All students then completed a questionnaire measuring threat vulnerability, perceptions of peer acceptance of alcohol use, attitudes, and behavioral intentions. Two… CONTINUE READING
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