Conference on ‘ From plough through practice to policy ’ Symposium 2 : Nutrition and health claims : help or hindrance European consumers and health claims : attitudes , understanding and purchasing behaviour

@inproceedings{Wills2012ConferenceO,
  title={Conference on ‘ From plough through practice to policy ’ Symposium 2 : Nutrition and health claims : help or hindrance European consumers and health claims : attitudes , understanding and purchasing behaviour},
  author={Josephine Wills and Stefan Storcksdieck genannt Bonsmann and Magdalena Kolka and Klaus G Grunert},
  year={2012}
}
Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product–claim combinations, with ambiguous findings apart from consumers’ self-reported generic interest in… CONTINUE READING