Conceptualizing the experiences of heritage tourists: A case study of New Lanark World Heritage Village

@inproceedings{Beeho1997ConceptualizingTE,
  title={Conceptualizing the experiences of heritage tourists: A case study of New Lanark World Heritage Village},
  author={Alison J Beeho and Richard Prentice},
  year={1997}
}
Abstract Contemporary refinements to SWOT analysis in the management sciences have argued for a new technique that is both ‘focused’ on issues critical to product development and customer-orientated. To this end, a new management tool has been developed, ASEB grid analysis, and is demonstrated here in its demi-grid form as applied to New Lanark as a tourist attraction. ASEB grid analysis is an aid to consumer-orientated marketing research, product development, planning and promotion as it pays… CONTINUE READING

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