Conceptualizing the development of strategic ideas: a grounded theory analysis

@inproceedings{Schwarz2002ConceptualizingTD,
  title={Conceptualizing the development of strategic ideas: a grounded theory analysis},
  author={Matthias Schwarz and Joe Nandhakumar},
  year={2002}
}
This paper presents the findings of a grounded theory study on the development of strategic ideas in a multinational organization. By drawing on the rich data generated from this longitudinal in-depth field study, this paper provides a theoretical framework for the development of strategic ideas. The theoretical framework developed offers an interesting and useful way of understanding and explaining the complex process of the early steps of the strategic decision process. This research… CONTINUE READING

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